Welcome to 2018 - where social media is full of fun, outrageous takes and opinions and a whole lot of trolls. Trolling on Twitter has become such an epidemic that it’s made headline news a [...]
Who doesn’t love filling out forms and answering questions??!? Ok, a lot of people. But in the case of new creative for your brand, answering questions in a creative brief is an absolute necessity [...]
Hitting the one-year anniversary in business is somewhat like your real-life baby turning one. Thoughts like Where did the time go? and feelings of accomplishment swirl in your head. You also wonder, How did [...]
The Elysium Marketing Group social media interns created a satirical video making fun of ‘The Plight of a Social Media Intern.’ Like most humorous videos and articles, it’s funny because there’s a hint of truth behind it. Sometimes as social media account managers, it feels as if the only way to grow the page’s user base and engage its fans is to ask (or beg) everyone you know (or don’t know) to interact with the page.
If you and your organization have been contemplating a new brand identity or logo, make sure you keep the following questions in mind. We’re giving you 8 questions to contemplate, and - bonus! – [...]
I went to the Bette Midler concert with my aunt last week. And I.loved.it. I’ll even admit that I’ve seen her before, and this time was even better. She’s the original triple threat who [...]
Full disclosure- this blog is not about an experience that happened to me. But it’s so remarkable, that I asked my friend if I could blog about it. (She said yes.) My friend Lisa [...]
1. You should buy a vowel. A good checklist before you post is to run through the vowels - Authority, Entertaining, Informative, Out of the Ordinary or Useful? Authority –If you’re posting for your [...]
Last week I wrote about a direct marketing experience I had that was a prime example of good target marketing. I received a catalogue from Oriental Trading about 1st birthday parties. It was targeted [...]
Back when email was a novelty, each new ding of an email in my inbox used to be exciting. Will it be from a friend, a cousin, a professional contact I haven’t connected with [...]
Deciding to change your logo and brand identity is often a big decision. Questions arise: Will we lose all brand history that accompanies our logo? Will we maintain customer recognition or will confusion arise? [...]
5 Things I’ve Learned Since Starting My Marketing Consulting Business in PA 1. There’s beauty in simplicity. Trying to cram too many messages into your marketing creative, whether on or offline, just deters your [...]
