The Power & Benefits of a CRM

So what is a CRM? That acronym gets thrown around a lot in marketing, but most people don’t know what a Customer Relationship Manager is or does. There are a ton of CRMs out there so choosing the one that is right for you and your business can seem like an impossible task. But once you successfully select the CRM that is right for your business, the benefits are tremendous. At Elysium Marketing Group, we have experiences in industry specific platforms such as Venga, as well as general CRMs like HubSpot and SalesForce, but we are personally fans of the SharpSpring CRM. In fact, our agency has been a silver partner with SharpSpring for over 3 years now, with multiple team members being certified through their program. So, why SharpSpring? It is so powerful for both your marketing and sales team alike, it’s easy to use and cost effective.

Empower Your Sales & Marketing Teams

In a perfect world your sales team would know exactly what your marketing team is working on and vice versa. With SharpSpring, you can allow these two sides of your company to communicate properly and work in tandem. Imagine being able to have an email trigger to your top sales rep when a hot lead opens your monthly newsletter? Allowing them to “casually” reach out to them to check in and see where they are in the decision-making process. Or even having a workflow automated to send a reminder email when a client is inactive for a certain time? These are all strategies that Elysium Marketing Group can implement and execute for your company once you decide choose SharpSpring.

Easy-to-use

SharpSpring is incredibly user-friendly to implement for your business. You can sync up all of your teams’ email accounts so you’re able to see all interactions with clients. Emails are easily built through their email builder, forms and landing pages can be created within minutes and all of these can be easily tracked through their analytical reports and their famous “life of the lead” feature – where you can see every action a lead has taken since being added into your account. That means, every email correspondence, every form fill, even every like they’ve given your Facebook account will be visible to you!

Cost-effective

People often think CRM’s are going to cost their business an arm and a leg. However, we have found that the cost of SharpSpring is much more affordable than other popular CRM’s out there. Therefore, it can easily pay for itself and you can see the return on your investment. With multiple plans available, you can find the right plan that fits your budget. Unlike other platforms, they have monthly and annual pricing available to better fit your company’s needs.

Interested in learning more about CRMs and how they can take your business to the next level? Contact us today for a free consultation for how Elysium Marketing Group can set up and execute the power of SharpSpring for your business today!