Helpful marketing tips from Elysium Marketing Group Digital Marketing team. Helpful blog posts that will help your business thrive.
As a franchisor, you understand that strong Local Store Marketing (LSM) is the backbone of your success. It’s the key to keeping your brand top of mind in each unique market while empowering franchisees [...]
Boo! 👻 It’s that spooky time of year again, when ghosts, goblins, and all things ghoulish take over. While you’re getting ready to celebrate Halloween with all the tricks and treats, Elysium Marketing Group is [...]
In the ten years I’ve been running my agency, I’ve encountered countless memorable moments and even more unforgettable conversations. One recent exchange with a potential client, a plumber, really drove home the importance of [...]
We meet with franchise brands on a weekly basis, all eager to discover the secret formula for effective franchise development lead generation. While there are many factors to consider, the secret lies in knowing what [...]
By using social platforms with intention, businesses can expand their reach to target audiences to build brand awareness and generate sales. More people are using social media than ever when making purchasing decisions. In fact, [...]
Franchisors are always seeking new ways to expand their reach, engage customers and potential franchisees, and ultimately, boost revenue. With the digital era in full swing, having a strong online presence is crucial. Let's explore [...]
After attending Springboard last year, I couldn't escape the buzz about YoungConference being a must-attend event. The chance to connect with future franchising leaders and powerhouse mentors in Chicago definitely piqued my interest, and I [...]
It’s always a surprise to hear that a brand relies exclusively on Canva for all its design needs. While Canva is undeniably powerful for creating quick visuals, at Elysium Marketing Group, we often find [...]
In the competitive franchise industry, attracting and retaining a dedicated customer base goes beyond standard marketing practices. It involves a focused approach to engaging with customers meaningfully and differentiating your brand from competitors. We'll [...]
This year, I attended my first IFA conference, with a mix of excitement and curiosity about what awaited me. Since Elyse (rightfully) put a stake in the ground of what Elysium’s niche was going [...]
1. It keeps you top-of-mind! Recently I was working on getting pricing for a direct mail piece for one of my clients. It wasn’t a straightforward direct mail piece, so I was contemplating which company [...]
So what exactly are brand guidelines? Essentially, they are a set of rules that explain how your brand looks and feels at every touch point. They are a roadmap of information surrounding the personality and [...]
