9 Steps to Creating an Efficient Franchise Content Playbook

Creating content that resonates with your audience is both an art and a science. It’s about understanding their desires, addressing their questions, and presenting information in an engaging manner. Let’s explore strategies and practical tips to elevate your franchise’s content game. By combining data-driven insights with creative flair, you can curate content that’s not only informative but also engaging.

• Understanding Your Audience

Before penning that next blog post, have you paused to consider who’s reading it? A simple yet effective tip: send out a short survey via SurveyMonkey to your audience. This idea will help you grasp what they’re truly curious about. Remember that piece on “Franchising 101” that got tons of shares? It was likely because it addressed a common question amongst its audience.

• Diversifying Content Formats

While blogging is great, there are also many different types of content you can incorporate into your strategy. Other content examples include whiteboard videos, podcasts, interview series, and case studies. Words are excellent (and crucial for SEO), but keep in mind that those who prefer visuals, whiteboard videos, infographics, and checklists can be favorites amongst your fans. 

• Championing User-Generated Content

Real stories resonate, so leverage your happy franchisees to help market your opportunities to new inquiring minds! Consider spotlighting a Franchisee of the Month on your social platforms. Here’s a tip – create a unique hashtag, like #FranchiseeFridays, where franchisees share their highlights. This way, you’re creating authenticity for your brand while also showing extra appreciation for your franchisees. 

• Prioritizing SEO

You’ve crafted great content, but is it reaching the right eyes? You can use tools like SEMrush to find what potential franchisees are searching for. Then, add these keywords to your content naturally. It’s like setting up signposts for your audience! However, be careful to use these words sparingly in your content. Not only will your readers find it unenjoyable, but so will the algorithms.

• Consistency in Branding

While individuality is significant, there’s merit in unity. Here’s a tangible step: share a concise brand guide with your franchisees. It could cover everything from logo placement to the tone of content. It’s like giving them a playbook for success!

• Interactive Content as an Engagement Tool

Want your content to go viral? Try integrating quizzes or polls. Something like “Which Franchise Model Suits You?” not only engages but also offers insights into your audience’s mindset.

• Adapting Through Monitoring

Don’t just set your content afloat and forget about it. With Google Analytics, keep a pulse on what’s working. Notice that a post about “Franchise Financing” received a lot of traction? It’s time for a follow-up piece, or you can repurpose that content into a video or new type of material to stay top-of-mind!

• Collaborations with Thought Leaders

Want to give your content an edge? How about a guest post from a franchising expert? Or a joint webinar? This collaboration injects new perspectives and increases credibility. Collaborating is also a great way to increase your content’s organic reach since your guests or collaborator is likely to share it on their channels as well. 

• Value-Driven Content

Lastly, always circle back to this question: “What’s in it for the reader?” Whether it’s a how-to guide, a success story, or industry insights, ensure your content offers tangible takeaways. If there is nothing “in it for them,” your audience is not as likely to read or engage with your content moving forward. 

There you have it! A combination of strategies and actionable steps to ensure your franchise content is both engaging and effective. Are you ready to make your content magical? Contact our team today to get started!