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What is Franchise Marketing?
While many of the same tactics are used for Franchise Marketing and Marketing in general, there are clear-cut differences to keep in mind when you’re strategizing how to market a franchise. Franchise marketing consists of a two-pronged strategy: Marketing franchise locations to increase revenue – this could be gaining new customers at your quick service restaurant, enrolling new children in your daycare,etc. Marketing to potential franchisors - the people who want to become a part of your franchise family and [...]
20 Marketing Terms You Should Know
Every industry has their own jargon, and marketing is no exception! On any given day, you can hear the Elysium Marketing Team talking to one another using terms related to marketing strategy and marketing creative. But what do they actual mean? We want our clients and friends to be educated on the important terms, so we thought we’d create our own Dictionary of Marketing Terms! Marketing Terms & Their Definitions A/B Testing – the process of comparing two variations [...]
How to Optimize Your Content Marketing
Where do I start? What is the correct or best medium? What topic should I choose? These are some questions you may have when you begin to think about content marketing. Although content marketing may seem like a daunting enigma at first, it is important to know that optimized content marketing is something that will immensely pay off for your business! It will increase brand recognition and drive up sales. In fact, “82% of consumers feel more positive about a [...]
What Goes Into Creating a New Website?
A quality website is important for every business. A recent Salesforce study shows 87% of shoppers perform online research before making purchases, so it’s ideal to build a website where potential clients can easily access your products and services. Factors such as easy navigability, responsiveness, and engaging content drive people to or away from your digital platforms and overall brand. By creating a website with effective marketing strategies in mind, your site will experience higher search engine ratings, traffic, and [...]
Why You Should Hire a PPC Management Company?
Let’s start with the basics - PPC stands for Pay Per Click so when you are running PPC advertising you are paying for every click your account receives. Google Ads, Facebook & Instagram Ads, LinkedIn Ads all fall under this category. Since you’re paying for every click your ads receive, it’s crucial that clicks are from your target audience and are qualified customers for your business. Leading your target audience to your business is exactly what PPC experts, Google Ad [...]
5 Tips To Help With Your Re-Opening Strategy
1) Continue to communicate - Communication is key. Communicating clearly to your team and your clients about what’s going on and what the plan is. Human nature is to be uncomfortable with the unknown, so make sure your team understands the plan, feels heard, and feels comfortable with what will be taking place. Communication to clients and customers is also crucial. People are sitting in front of their computers and on their cell phones more than ever before, so use [...]