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How to Optimize Your Content Marketing
Where do I start? What is the correct or best medium? What topic should I choose? These are some questions you may have when you begin to think about content marketing. Although content marketing may seem like a daunting enigma at first, it is important to know that optimized content marketing is something that will immensely pay off for your business! It will increase brand recognition and drive up sales. In fact, “82% of consumers feel more positive about a [...]
What Goes Into Creating a New Website?
A quality website is important for every business. A recent Salesforce study shows 87% of shoppers perform online research before making purchases, so it’s ideal to build a website where potential clients can easily access your products and services. Factors such as easy navigability, responsiveness, and engaging content drive people to or away from your digital platforms and overall brand. By creating a website with effective marketing strategies in mind, your site will experience higher search engine ratings, traffic, and [...]
Why You Should Hire a PPC Management Company?
Let’s start with the basics - PPC stands for Pay Per Click so when you are running PPC advertising you are paying for every click your account receives. Google Ads, Facebook & Instagram Ads, LinkedIn Ads all fall under this category. Since you’re paying for every click your ads receive, it’s crucial that clicks are from your target audience and are qualified customers for your business. Leading your target audience to your business is exactly what PPC experts, Google Ad [...]
5 Tips To Help With Your Re-Opening Strategy
1) Continue to communicate - Communication is key. Communicating clearly to your team and your clients about what’s going on and what the plan is. Human nature is to be uncomfortable with the unknown, so make sure your team understands the plan, feels heard, and feels comfortable with what will be taking place. Communication to clients and customers is also crucial. People are sitting in front of their computers and on their cell phones more than ever before, so use [...]
The A-Z’s of Social Media Marketing
A – Advertise Social media has so many (sometimes too many) capabilities. You can target people based on household income, job title, location, interests and so much more! Although this may be intimidating… don’t worry! We’re here to help! B – Boost a post (when necessary) Have an important message or promotion coming up? Simply go through Facebook’s “Boost a Post” feature and target people who like your page & their friends! C – Cadence Post consistently on all [...]
5 Reasons Why Working with a Marketing Agency is Right for You
Is working with a marketing agency right for you? A new calendar year can be the optimal time to start thinking or reevaluating your marketing strategy. Is your marketing working for you? Is it time to ramp up your efforts? Is it time to take your creative to the next level? Are you paying for marketing services, but not getting results? If so, it’s time to seriously consider working with a marketing agency for your digital marketing or creative [...]