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What Services Are Included in Digital Marketing?
Digital marketing, also known as online marketing, uses digital forms of communication to promote a business’ services or products. Marketers use mediums such as email, online videos, search engine marketing, social media, paid social ads, and web-based advertising to reach target audiences. Major benefits of digital marketing include cost efficiency, personalization and refinement opportunities, measurable results, and increased customer engagement. Elysium Marketing Group’s full service marketing team offers a wide array of customizable digital marketing services to help clients reach [...]
How can digital marketing help the tourism & hospitality industry?
Digital marketing is essential for the tourism and hospitality industry. As with any other product or service, consumers search online for helpful information and reviews on accommodations, hotels, restaurants, and destination activities. Therefore, companies can benefit greatly from having on-brand & effective digital marketing to retain their current customers and reach new ones. Incorporating digital marketing trends needs to be at the forefront of a hospitality company’s overall marketing strategy to improve customer engagement and show that your brand [...]
Using Traditional Marketing in Your Health & Wellness Business
The health and wellness industry continues to expand with more consumers investing in wellness services and products. In fact, a recent report by Statista estimates the global wellness market at more than $4.4 trillion with an anticipated growth rate of over $6 trillion by 2025. While this creates opportunity for businesses to thrive, it’s important to utilize marketing strategies that fit the desired target demographic. Our marketing team spends a lot of time focusing on digital marketing tactics. This often [...]
The Importance of Using PPC to Build Your Home Service Company
Home repair services such as plumbing, roofing, lawn care, and electric all benefit from a solid online presence to attract more customers. In fact, 76% of consumers look at a company’s website before visiting in person. However, it can be challenging for consumers to find your business online if your business isn’t prominent in search engine results. Business to customer pay-per-click advertising (B2C PPC) is a valuable marketing strategy that companies can take advantage of to stand out amongst competitors. [...]
10 Tips for Marketing Your Restaurant in Social Media
Social Media Marketing Tips for Restaurants: If your restaurant doesn’t have a strong digital presence, they could be losing out on capturing covers left and right. At Elysium Marketing Group, we know all about restaurant and food marketing, so we’re sharing with restaurant owners our top ten tips for using social media to properly market your restaurant. Know Where You Belong (In Regards to Your Platforms) There are numerous social media platforms nowadays: Facebook, Instagram, Twitter, TikTok, Google my Business, [...]
What is Franchise Marketing?
While many of the same tactics are used for Franchise Marketing and Marketing in general, there are clear-cut differences to keep in mind when you’re strategizing how to market a franchise. Franchise marketing consists of a two-pronged strategy: Marketing franchise locations to increase revenue – this could be gaining new customers at your quick service restaurant, enrolling new children in your daycare,etc. Marketing to potential franchisors - the people who want to become a part of your franchise family and [...]