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The ROI of a Laugh: How to Use Humor in Marketing
A joke is never as funny if you have to spell it out, but in this case we're dissecting a couple of well thought out marketing campaigns that do a great job of using humor. Purple Mattress I know it sounds a little funny to use a mattress company as an example of humor in marketing, but it's seriously one of the first brands that comes to mind when this topic is presented. If you've never seen any of their [...]
5 Examples of Instagram Brands Killing It on Social Media
Driving engagement on Instagram takes strategy, creativity, and consistency. Companies who can express their authentic brand personality while tapping into relatable, trending ways of connecting with customers will have the best potential of standing out amongst competitors. Customers want to feel seen and heard — they prefer meaningful connections, and they’re more likely to like, comment, and share content they find relevant to their unique pain points. At Elysium Marketing Group, our experienced digital marketing team works with clients to [...]
What Can HubSpot Do for Your Company?
Are you looking for comprehensive marketing software that can help your business grow? Many companies are moving to using CRM platforms like HubSpot that provide an easy-to-use interface without requiring extensive technical knowledge or ongoing maintenance. HubSpot might be the solution for you. We'll take a look at how HubSpot can help you achieve your marketing goals by using its Sales and Marketing Hubs. What Is HubSpot? HubSpot is a cloud-based customer relationship management (CRM) company that specializes in inbound [...]
How Elysium Marketing Group is Celebrating Women’s History Month
Women’s History Month is a month-long celebration dedicated to recognizing and celebrating the contributions women have made over the course of history. Throughout the month of March, it’s a time to reflect on how those contributions continue to impact our greater culture and society. This year, Elysium Marketing Group joined in the celebration by not only empowering and supporting our team members, interns, clients and more, but also by revisiting two organizations that are near and dear to our hearts. [...]
Benefits of Working with an Agency over a Freelancer
Developing a successful marketing plan requires working with specialists. From identifying your business goals to executing each facet of your marketing plan, a reputable marketing agency can help you elevate your business with your budget in mind. While freelancers can provide greater flexibility, they will ultimately require more work on your part to ensure your marketing efforts are successful. Alternately, agencies can deliver more business with customized solutions to your unique marketing needs from start to finish. Read on to [...]
What Services Are Included in Digital Marketing?
Digital marketing, also known as online marketing, uses digital forms of communication to promote a business’ services or products. Marketers use mediums such as email, online videos, search engine marketing, social media, paid social ads, and web-based advertising to reach target audiences. Major benefits of digital marketing include cost efficiency, personalization and refinement opportunities, measurable results, and increased customer engagement. Elysium Marketing Group’s full service marketing team offers a wide array of customizable digital marketing services to help clients reach [...]