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What Does a Digital Marketer Do?
Marketing best practices continue to evolve and shift, especially as it pertains to online channels. Harnessing the power of digital marketing is increasingly important for all businesses, as digital marketing offers the best bang for your buck when it comes to ad spending. If you’re looking to improve your digital marketing performance, it’s time to partner with expert digital marketers to maximize your results. Elysium Marketing Group’s comprehensive marketing team offers a wide range of tailored digital marketing services to [...]
How Baskin-Robbins Dominated Their Rebrand
I’m always telling clients that their brands should be consistent, differentiated, and tell their story. However, telling the brand story can be a tough concept to grasp. What is my brand beyond my logo and colors? How do I incorporate my branding into my marketing strategy? Sometimes, the easiest way to explain how it works is to give an example of a brand who gets it. Personally, I get so excited when a brand can execute an intertwined branding and [...]
The Complete Guide to Franchise Marketing
An experienced digital marketing agency has the marketing expertise to help franchise businesses develop robust strategies to generate profitable results across locations. Below, we explore the basics of franchise marketing and effective practices for each channel. What is Franchise Marketing? Franchise marketing incorporates marketing tactics such as print, digital, commercial, and radio advertising to raise brand awareness, maintain customer loyalty, and generate new business for a franchise. While traditional forms of marketing like advertising in relative publications and direct mail [...]
The Ultimate Guide to Local Business Marketing
Being a local business owner has its benefits. Most community members want to support their local businesses rather than helping out the “big players” in all kinds of industries. We’ll show you how to capitalize on being a local business and learn how it can help grow your organization. Website for local business Where does anyone go to search for a lawyer, restaurant, salon, plumber or literally anything else you could ever need? The internet! Make sure your business has [...]
Why Certifications Are Crucial for a Digital Marketing Agency
The demand for digital marketing efforts continues to grow. According to Global Industry Analysts (GIA), the global market for digital advertising and marketing is projected to reach $768.2B by 2026, growing at a compound annual growth rate of 13.9% over the analysis period. Additionally, 63% of businesses have increased their digital marketing budgets in the past year. Clearly, it’s important for businesses to invest in digital marketing to position themselves in front of target audiences. With this in mind, companies [...]
Does Direct Mail Marketing Still Work?
Digital marketing continues to be all the craze when it comes to marketing tactics, but that doesn’t mean it should be the only strategy you focus on to promote your business. There are so many channels for digital communication that the competition for space online is extremely competitive, and consumers are becoming overwhelmed by online chatter. One way for your business to stand apart is by utilizing the tried and true strategy of direct mail marketing where you can cut [...]