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5 Takeaways from the IFA Conference 2023
For Franchisees Like Your Chosen Business This one seems kind of obvious, but listening to keynote speaker, Drew Brees, all of his franchise choices were brands he loved before he purchased them. He purchased a Jimmy Johns because he loved their sandwiches and he purchased Stretch Zone because he loved the services they provided. Now not everyone can just buy any franchise they like the way an NFL star can, but if you’re in the market to buy a franchise, [...]
Thoughts on ChatGPT from the voice of our Copywriter
No doubt you’ve heard the internet buzzing about the new AI copywriting program ChatGPT and how it’s going to be the best thing since sliced bread for content creation. For some, it will be! And that’s fine! For others it probably shouldn’t, and I’m not saying that because I like to rain on people’s parades. As a copywriter, I of course have thoughts on artificial intelligence scootching next to me while I do my job. It’s been quite the topic [...]
Why It’s Important to Differentiate Your Brand
We’ve written before about the importance of Brand Guidelines and consistency in branding; however, another crucial part of branding is differentiating your brand from your competitors, so you stand out. Color Differentiation Although consistency is super important, so is differentiating yourself from your competitors. Consumers need to be able to see a brand and identify who’s talking to them and what they are saying. Otherwise, you could quite literally be helping your competition. For example, I can conduct a quick [...]
5 Quick Tips for Last Minute Holiday Marketing
The holidays are already here, and although most of the planning should have been completed months ago, and you should have already started your holiday marketing campaigns, here are a few quick tips to keep in mind: 1. Use all of your resources Marketing messaging is significantly more important during the holiday season.”According to Salesforce, 68% of shoppers say they pay more attention to companies’ emails during the holidays.” This means you need to use all the ways possible to [...]
What Does a Digital Marketer Do?
Marketing best practices continue to evolve and shift, especially as it pertains to online channels. Harnessing the power of digital marketing is increasingly important for all businesses, as digital marketing offers the best bang for your buck when it comes to ad spending. If you’re looking to improve your digital marketing performance, it’s time to partner with expert digital marketers to maximize your results. Elysium Marketing Group’s comprehensive marketing team offers a wide range of tailored digital marketing services to [...]
How Baskin-Robbins Dominated Their Rebrand
I’m always telling clients that their brands should be consistent, differentiated, and tell their story. However, telling the brand story can be a tough concept to grasp. What is my brand beyond my logo and colors? How do I incorporate my branding into my marketing strategy? Sometimes, the easiest way to explain how it works is to give an example of a brand who gets it. Personally, I get so excited when a brand can execute an intertwined branding and [...]