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The Accounts Business Owners Should Always Have Access To
Part of being a successful leader and business owner is knowing when to step in and delegate certain tasks to your team. Your team is your greatest strength, and knowing how to properly distribute work to them is important. While I subscribe to this motto, there is one instance when I would argue business owners should not delegate - access to their websites and digital accounts. Having access to your company’s website and digital accounts are important for numerous reasons. [...]
5 Marketing Tips to Increase Lead Generation for Franchisors
In today's digital age, franchise digital marketing is an essential aspect of any franchise business. It is crucial for franchisors to have an effective digital marketing strategy to generate leads which helps to expand their businesses. As a full-service marketing agency, we have helped several franchisors develop and implement successful digital marketing tactics for lead generation. In this article, we’ll share 5 marketing tips that will help franchisors develop an effective franchise digital marketing strategy to increase lead generation. [...]
5 Takeaways from the IFA Conference 2023
For Franchisees Like Your Chosen Business This one seems kind of obvious, but listening to keynote speaker, Drew Brees, all of his franchise choices were brands he loved before he purchased them. He purchased a Jimmy Johns because he loved their sandwiches and he purchased Stretch Zone because he loved the services they provided. Now not everyone can just buy any franchise they like the way an NFL star can, but if you’re in the market to buy a franchise, [...]
Thoughts on ChatGPT from the voice of our Copywriter
No doubt you’ve heard the internet buzzing about the new AI copywriting program ChatGPT and how it’s going to be the best thing since sliced bread for content creation. For some, it will be! And that’s fine! For others it probably shouldn’t, and I’m not saying that because I like to rain on people’s parades. As a copywriter, I of course have thoughts on artificial intelligence scootching next to me while I do my job. It’s been quite the topic [...]
Why It’s Important to Differentiate Your Brand
We’ve written before about the importance of Brand Guidelines and consistency in branding; however, another crucial part of branding is differentiating your brand from your competitors, so you stand out. Color Differentiation Although consistency is super important, so is differentiating yourself from your competitors. Consumers need to be able to see a brand and identify who’s talking to them and what they are saying. Otherwise, you could quite literally be helping your competition. For example, I can conduct a quick [...]
5 Quick Tips for Last Minute Holiday Marketing
The holidays are already here, and although most of the planning should have been completed months ago, and you should have already started your holiday marketing campaigns, here are a few quick tips to keep in mind: 1. Use all of your resources Marketing messaging is significantly more important during the holiday season.”According to Salesforce, 68% of shoppers say they pay more attention to companies’ emails during the holidays.” This means you need to use all the ways possible to [...]