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4 Takeaways from the IFA Conference 2024
This year, I attended my first IFA conference, with a mix of excitement and curiosity about what awaited me. Since Elyse (rightfully) put a stake in the ground of what Elysium’s niche was going to be - food & franchise - she returned home from each franchising conference and event beaming with new ideas, learnings, and relationships to add to our #franchisefamily. Having experienced her reactions first-hand, I was eager to learn more about the fascinating world of franchising [...]
The Critical Role of a Well-Selected Tech Stack in Marketing Success
Navigating the early stages of starting a business can present unique challenges, particularly in the realm of technological investments. While new companies might be inclined to limit spending until a steady revenue stream is established, strategic investments in specific technologies are not just economical, but also pivotal for enduring success. This exploration highlights the significance of choosing a tech stack with tools to manage, execute, measure, and enhance your overall business and marketing efforts. Careful selection is essential for [...]
9 Steps to Creating an Efficient Franchise Content Playbook
Creating content that resonates with your audience is both an art and a science. It's about understanding their desires, addressing their questions, and presenting information in an engaging manner. Let's explore strategies and practical tips to elevate your franchise's content game. By combining data-driven insights with creative flair, you can curate content that’s not only informative but also engaging. Understanding Your Audience Before penning that next blog post, have you paused to consider who's reading it? A simple yet effective [...]
4 Quick Takeaways from the “Wawa Has Pizza” Campaign
If you've spent any time in the Philadelphia area recently, you've undoubtedly encountered the infamous "Wawa has Pizza" campaign. Its simplicity is striking, and it has piqued the curiosity of marketers everywhere. Let's break down this campaign and extract some valuable insights: Keep it Simple One of the standout features of the "Wawa has Pizza" campaign is its simplicity. Instead of going for grandiose claims like "Wawa has the best Pizza ever" or "Try Wawa Pizza Today," they've chosen the [...]
Your Ultimate Guide to Planning Next Year’s Marketing Strategy!
As we gear up and plan for 2024, it's time to dive deep into your marketing, dissecting what’s worked and what hasn’t. Here's how to make sure your marketing strategy is both actionable and impactful for the year ahead. Take a Marketing Selfie 📸 Start with a holistic look at your current marketing initiatives. Which campaigns drove the most engagement? Which platforms resonated with your audience? Were the KPIs you set in line with your ROI? This snapshot will help [...]
4 Reasons E-newsletters are a Must For Your Marketing Strategy
1. It keeps you top-of-mind! Recently I was working on getting pricing for a direct mail piece for one of my clients. It wasn’t a straightforward direct mail piece, so I was contemplating which company I should contact to send me pricing. Next thing you know, I received a newsletter from a printing company that I had completely forgotten about. With so much going on, their company’s name wasn’t coming to me. The newsletter came, I called my contact, and [...]