BLOG
9 Steps to Creating an Efficient Franchise Content Playbook
Creating content that resonates with your audience is both an art and a science. It's about understanding their desires, addressing their questions, and presenting information in an engaging manner. Let's explore strategies and practical tips to elevate your franchise's content game. By combining data-driven insights with creative flair, you can curate content that’s not only informative but also engaging. Understanding Your Audience Before penning that next blog post, have you paused to consider who's reading it? A simple yet effective [...]
4 Quick Takeaways from the “Wawa Has Pizza” Campaign
If you've spent any time in the Philadelphia area recently, you've undoubtedly encountered the infamous "Wawa has Pizza" campaign. Its simplicity is striking, and it has piqued the curiosity of marketers everywhere. Let's break down this campaign and extract some valuable insights: Keep it Simple One of the standout features of the "Wawa has Pizza" campaign is its simplicity. Instead of going for grandiose claims like "Wawa has the best Pizza ever" or "Try Wawa Pizza Today," they've chosen the [...]
Your Ultimate Guide to Planning Next Year’s Marketing Strategy!
As we gear up and plan for 2024, it's time to dive deep into your marketing, dissecting what’s worked and what hasn’t. Here's how to make sure your marketing strategy is both actionable and impactful for the year ahead. Take a Marketing Selfie 📸 Start with a holistic look at your current marketing initiatives. Which campaigns drove the most engagement? Which platforms resonated with your audience? Were the KPIs you set in line with your ROI? This snapshot will help [...]
4 Reasons E-newsletters are a Must For Your Marketing Strategy
1. It keeps you top-of-mind! Recently I was working on getting pricing for a direct mail piece for one of my clients. It wasn’t a straightforward direct mail piece, so I was contemplating which company I should contact to send me pricing. Next thing you know, I received a newsletter from a printing company that I had completely forgotten about. With so much going on, their company’s name wasn’t coming to me. The newsletter came, I called my contact, and [...]
5 Things You Can Do Right Now to Market To Potential Franchisees
Hey there, future franchise magnates! Are you on the hunt for the best ways to attract potential franchisees to your brand? Well, you're in luck! Here are five things you can do right now to market to potential franchisees and grow your business. 1. Clean Up Your Brand - First impressions matter, and your brand is the first thing potential franchisees will see. Make sure it's polished, professional, and clearly communicates what you stand for. If your brand is all [...]
Why Your Business Needs Brand Guidelines
So what exactly are brand guidelines? Essentially, they are a set of rules that explain how your brand looks and feels at every touch point. They are a roadmap of information surrounding the personality and values of the brand. Brand guidelines incorporate the colors & fonts, logos, and other brand essentials that help define the brand’s identity. Now let’s dive into the importance of these bad boys! Differentiation To be successful, your brand needs to build awareness and develop trust [...]