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Marketing Consulting: 5 Things I’ve Learned
5 Things I’ve Learned Since Starting My Marketing Consulting Business in PA 1. There’s beauty in simplicity. Trying to cram too many messages into your marketing creative, whether on or offline, just deters your consumers from reading further or taking any action. I’ve seen more websites and sales brochures that are so incredibly cluttered and trying to do too much at one time. Straightforward messaging and clean creative are the way to go. 2. You have to budget money [...]
Paying it Backwards
Throwback to an article I wrote when I first started at Philly Mag. I'm a big believer in helping those who help you. Matt Lauer helped me get started in my career, and I will always be thankful for that. "Last Saturday night, my husband and I had some friends over for a little dinner party. When the conversation shifted from innocuous topics—colleges their oldest daughter is applying to, trips we should all take together—to morning television, I held my breath [...]