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The Best & Worst Ecommerce Emails of the 2015 Holiday Season
Holy Barrage of emails! Between Thanksgiving, Black Friday, Cyber Monday, and Giving Tuesday, retailers are hell bent on making sure you see their promotions, sales, and holiday gimmicks. I love receiving retail email around the holidays, but that’s probably because I’m an email marketer, and I look at the emails for so much more than just the deals they’re pushing that day. If I wasn’t, I’m pretty sure I would have felt totally overwhelmed and quite annoyed at the sheer [...]
5 Ways to Grow Your Social Media User-Base (Without Begging)
The Elysium Marketing Group social media interns created a satirical video making fun of ‘The Plight of a Social Media Intern.’ Like most humorous videos and articles, it’s funny because there’s a hint of truth behind it. Sometimes as social media account managers, it feels as if the only way to grow the page’s user base and engage its fans is to ask (or beg) everyone you know (or don’t know) to interact with the page.
8 Things to Consider For Your New Logo or Re-Brand
If you and your organization have been contemplating a new brand identity or logo, make sure you keep the following questions in mind. We’re giving you 8 questions to contemplate, and - bonus! – 8 answers with a real life example from one of our clients, The O’Connor Group. 1. Do you really need to re-brand? Take a really good look into what your current brand identity says about your brand as of this moment. Does your brand still [...]
5 Ways Bette Midler’s Concert Was Like A Good Brand
I went to the Bette Midler concert with my aunt last week. And I.loved.it. I’ll even admit that I’ve seen her before, and this time was even better. She’s the original triple threat who can STILL sing, dance, and act (and curse;). After the concert, my aunt went on and on about how she still “has it!” My marketing brain thought, yeah Bette’s like a good brand (we’re not on a first name basis, but one can pretend). Stay [...]
Ritz-Carlton: Integrating Customer Service On and Offline
Full disclosure- this blog is not about an experience that happened to me. But it’s so remarkable, that I asked my friend if I could blog about it. (She said yes.) My friend Lisa was recently at a wedding at the Ritz-Carlton in Naples, FL. As you’d expect, she received the full-on pampered treatment: Fresh cucumber towels handed to her right at the end of her workout, perfect comfy beach chairs with umbrellas on the beach and yummy drinks [...]
Your Simple Social Media Guide for Business
1. You should buy a vowel. A good checklist before you post is to run through the vowels - Authority, Entertaining, Informative, Out of the Ordinary or Useful? Authority –If you’re posting for your business, you should keep in mind that your posts are a reflection of your brand. To be seen as the authority in your industry, your posts should be used to demonstrate your leadership and knowledge, set you apart from your competitors, and show your unique [...]