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Your Simple Social Media Guide for Business
1. You should buy a vowel. A good checklist before you post is to run through the vowels - Authority, Entertaining, Informative, Out of the Ordinary or Useful? Authority –If you’re posting for your business, you should keep in mind that your posts are a reflection of your brand. To be seen as the authority in your industry, your posts should be used to demonstrate your leadership and knowledge, set you apart from your competitors, and show your unique [...]
Target Marketing: A Cautionary Tale
Last week I wrote about a direct marketing experience I had that was a prime example of good target marketing. I received a catalogue from Oriental Trading about 1st birthday parties. It was targeted to me because my son is turning one. This week I want to discuss targeting gone awry. The last name of my household is Chang. This happens to be a very popular Chinese last name, but could also be a Korean or other Asian ethnicity [...]
Don’t Discount Direct Mail: Oriental Trading Made My Day (and my son’s par-tee)
Back when email was a novelty, each new ding of an email in my inbox used to be exciting. Will it be from a friend, a cousin, a professional contact I haven’t connected with in awhile? Or maybe an amazing % off at Bloomingdales, or at Golf Galaxy for my husband? It’s funny how the times have shifted. Now because I get so many emails each day, I no longer get overly excited at the sound of a new [...]
Re-brand: 4 Reasons Why OpenTable Got It Right
Deciding to change your logo and brand identity is often a big decision. Questions arise: Will we lose all brand history that accompanies our logo? Will we maintain customer recognition or will confusion arise? Will we be able to create an even better image than the one we already have? All of these concerns should be factored in if you’re considering making a change. But when done well, a re-brand can re-energize your brand and your customers. OpenTable just [...]
Marketing Consulting: 5 Things I’ve Learned
5 Things I’ve Learned Since Starting My Marketing Consulting Business in PA 1. There’s beauty in simplicity. Trying to cram too many messages into your marketing creative, whether on or offline, just deters your consumers from reading further or taking any action. I’ve seen more websites and sales brochures that are so incredibly cluttered and trying to do too much at one time. Straightforward messaging and clean creative are the way to go. 2. You have to budget money [...]
Paying it Backwards
Throwback to an article I wrote when I first started at Philly Mag. I'm a big believer in helping those who help you. Matt Lauer helped me get started in my career, and I will always be thankful for that. "Last Saturday night, my husband and I had some friends over for a little dinner party. When the conversation shifted from innocuous topics—colleges their oldest daughter is applying to, trips we should all take together—to morning television, I held my breath [...]