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3 Ways to Capitalize on Holidays in Your Marketing Plan
For consumers, holidays are an enjoyable time to celebrate special events and get together with friends and family. For companies, it is a great opportunity, to not only celebrate these holidays, but also to engage with your customers. Here are three ways maximize your marketing during holidays, especially with Memorial Day quickly approaching: 1. Sale - Instead of running a random sale at a random time, give your customers a reason to connect your sale to a holiday, especially if [...]
6 Reasons the Creative Brief is Essential
Who doesn’t love filling out forms and answering questions??!? Ok, a lot of people. But in the case of new creative for your brand, answering questions in a creative brief is an absolute necessity to ensure you get the finished product you’re envisioning in the timeframe that you desire. Why? Well, as marketers, working with clients on creative projects is exciting and rewarding, but without a creative brief and discussion around brand goals and target audience BEFORE the work [...]
Celebrating Elysium Marketing Group’s 1st Anniversary!
Hitting the one-year anniversary in business is somewhat like your real-life baby turning one. Thoughts like Where did the time go? and feelings of accomplishment swirl in your head. You also wonder, How did I get through this? and What did I learn to help me continue on this journey ? As I reflect on the past year at Elysium Marketing Group, I’m thankful for so many people, clients, and mentors. To share my gratitude, I’m going to pass [...]
The Best & Worst Ecommerce Emails of the 2015 Holiday Season
Holy Barrage of emails! Between Thanksgiving, Black Friday, Cyber Monday, and Giving Tuesday, retailers are hell bent on making sure you see their promotions, sales, and holiday gimmicks. I love receiving retail email around the holidays, but that’s probably because I’m an email marketer, and I look at the emails for so much more than just the deals they’re pushing that day. If I wasn’t, I’m pretty sure I would have felt totally overwhelmed and quite annoyed at the sheer [...]
5 Ways to Grow Your Social Media User-Base (Without Begging)
The Elysium Marketing Group social media interns created a satirical video making fun of ‘The Plight of a Social Media Intern.’ Like most humorous videos and articles, it’s funny because there’s a hint of truth behind it. Sometimes as social media account managers, it feels as if the only way to grow the page’s user base and engage its fans is to ask (or beg) everyone you know (or don’t know) to interact with the page.
8 Things to Consider For Your New Logo or Re-Brand
If you and your organization have been contemplating a new brand identity or logo, make sure you keep the following questions in mind. We’re giving you 8 questions to contemplate, and - bonus! – 8 answers with a real life example from one of our clients, The O’Connor Group. 1. Do you really need to re-brand? Take a really good look into what your current brand identity says about your brand as of this moment. Does your brand still [...]