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Social Media & Your Business: How to Start a Must-Needed Relationship
Every company needs to have a social media presence regardless if you are a B2B or B2C company. In fact, according to Forbes there are over 50 million business pages active on Facebook right now. That’s a pretty big number, right? It’s also a strong indicator demonstrating how important it is for your company to have (and utilize) social media accounts. Let’s think about it from this perspective: you’re trying to decide where to go out to dinner with friends [...]
The Ultimate Guide to a Holiday Marketing Campaign
Doesn’t every year seem to go by faster and faster? Suddenly, you look at the calendar and summer is behind you and the month of December is breathing down your neck. The holidays can be stressful for everyone, but for businesses that time of year requires EVEN MORE time and planning. Well luckily, we’re here to give you the ultimate marketing guide to the holiday season: It’s a Marathon, Not a Sprint Here’s a friendly reminder - the holiday [...]
Social Media: Which Platforms Are For You?
We get asked a lot of questions from our clients, but one of the most common is “What social media platform should my business be utilizing?” This is a loaded question and our answer varies depending on the specific client. To give a broad understanding of which platform is necessary for your company, we’ve created a list of quick questions to ask yourself before adding unnecessary stress and work to your life! 7 Questions to Think About Before You [...]
The Art of the Burn: Incorporating Twitter into Your Social Media Marketing Strategy
Welcome to 2018 - where social media is full of fun, outrageous takes and opinions and a whole lot of trolls. Trolling on Twitter has become such an epidemic that it’s made headline news a few times over the past few years (cough cough Kevin Durant…and do I dare say Bryan Colangelo?) However, I’d argue that when brands and organizations throw shade at one another it’s beneficial to their brands and, quite honestly, the engagement of their social media profiles. [...]
EMG Creative Checklist – Infographic
Infographic: Digital Marketing Creative Checklist | Elysium Marketing Group How do you make digital marketing creatives (infographic)? Brainstorm upfront: Think through the direction of the piece before starting the creative. Always follow brand guidelines: Inspect brand guidelines for font, color, tone, cohesiveness, etc. Double-check sizing: Review sizing specs to make sure everything is consistent. Use highest resolution image: Ensure all photos, logos, etc are of the highest resolution. Ensure messaging is clear: Make sure there are no more [...]
What I’ve Learned In My Three Years As a Marketing Consultant and Business Owner
As Elysium celebrates its third birthday and we enter our fourth year, I’m reflecting on my time as both a business owner and a marketing consultant. Much like how I feel when it’s one of my kid’s birthdays, in some ways it seems that Elysium should be much older, and in other ways I can’t believe it’s already been three years. If I had to narrow it down to only three takeaways, these are the ones that stand out: [...]