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Social Media: Which Platforms Are For You?
We get asked a lot of questions from our clients, but one of the most common is “What social media platform should my business be utilizing?” This is a loaded question and our answer varies depending on the specific client. To give a broad understanding of which platform is necessary for your company, we’ve created a list of quick questions to ask yourself before adding unnecessary stress and work to your life! 7 Questions to Think About Before You [...]
The Art of the Burn: Incorporating Twitter into Your Social Media Marketing Strategy
Welcome to 2018 - where social media is full of fun, outrageous takes and opinions and a whole lot of trolls. Trolling on Twitter has become such an epidemic that it’s made headline news a few times over the past few years (cough cough Kevin Durant…and do I dare say Bryan Colangelo?) However, I’d argue that when brands and organizations throw shade at one another it’s beneficial to their brands and, quite honestly, the engagement of their social media profiles. [...]
EMG Creative Checklist – Infographic
Infographic: Digital Marketing Creative Checklist | Elysium Marketing Group How do you make digital marketing creatives (infographic)? Brainstorm upfront: Think through the direction of the piece before starting the creative. Always follow brand guidelines: Inspect brand guidelines for font, color, tone, cohesiveness, etc. Double-check sizing: Review sizing specs to make sure everything is consistent. Use highest resolution image: Ensure all photos, logos, etc are of the highest resolution. Ensure messaging is clear: Make sure there are no more [...]
What I’ve Learned In My Three Years As a Marketing Consultant and Business Owner
As Elysium celebrates its third birthday and we enter our fourth year, I’m reflecting on my time as both a business owner and a marketing consultant. Much like how I feel when it’s one of my kid’s birthdays, in some ways it seems that Elysium should be much older, and in other ways I can’t believe it’s already been three years. If I had to narrow it down to only three takeaways, these are the ones that stand out: [...]
Elysium Marketing Group Wins Top Marketing Consulting Agency!
We're excited and grateful that Elysium can now add award-winner to our portfolio! As you may know, Elysium Marketing Group has been providing high quality digital marketing services to clients in the greater Philadelphia area since 2015. However, today we’re excited to celebrate our designation as a Top Local Agency in Philadelphia by UpCity! We were selected as one of twenty-five companies as a Top Marketing Consulting Firm in Philadelphia. What Does This Mean? UpCity’s Top Local Agency marketplace [...]
5 Product Brands Who Are Killing It On Instagram
Social media has provided brands with the opportunity to be viewed by their consumers in a different way than ever before. They can now get in front of their customers in an approachable way to remain top of mind with every post they share. Here are some brands who are utilizing Instagram to stay relevant to their core followers while also bringing awareness to potential consumers. GoPro – User Content Everyone has seen an amazing (usually adventurous) video that has [...]