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4 Examples Of Extending Your Brand Through Printed Design
“Don’t forget, if there’s printing involved, you might as well make the ink say something interesting.” – Charles Hopper As a marketer, I’m always inspecting how companies use their brands and why they chose the colors, fonts, tones, etc. in the ways in which they do. There are lots of ways to get your brand message across to consumers, and using tangible marketing is an important one. Below are 4 examples of brands who monopolize on the opportunity to increase [...]
Marketing Events in Philadelphia
Marketing is one of the most essential business processes. It brings in customers, creates brand awareness and visibility, and helps businesses to reach consumers using a wide variety of creative strategies. But marketing is not static. Over the years, this important business tactic has evolved with the changing demands of the consumer as well as changing technology, and as such, marketers and business executives need to be aware of these changes and stay ahead of their competitors. There are [...]
Our Top 6 Takeaways from the Social Media Shakeup Conference
A few weeks ago, the Elysium team hopped a flight to Atlanta to attend the Social Media Shakeup Conference. We were excited to grow our knowledge of all things social media and learn best practices from the industry experts. Here are our six favorite takeaways that we are sharing with you! 1. Focus on building momentum rather than reaching spikes There was a keynote presentation from Andrew Davis where he made a comment that we’re all addicted to the [...]
5 Brands That Keep It Fresh While Staying On Brand
Keeping a company “on brand” and “on season” can be deceptively hard. A well-functioning brand relies heavily on consistency in its design choices to create cohesion and establish a sense of trust and familiarity with the consumer. The customer however, carries a certain expectation that a brand keep up with trends and the changing times. Here are 5 brands that creatively solve the problem “How to keep it fresh while staying the same.” 1. Copic Marker Copic Marker is a brand that [...]
How the Fyre Festival Became the Ultimate Marketing Campaign & Why It Doesn’t Matter
By now, everyone has at least heard of the huge disaster of a festival that never was. For those of you who don’t know, the Fyre Music Festival was supposed to be the festival to end all festivals. A deserted tropical island in the Bahamas, the most famous influencers, and an exclusive guest list, all for the mere cost of an engagement ring. The VIP package was to include the most luxurious of treatments, gourmet meals, and villas to [...]
Why You Need Birthday Triggers in Your Email Marketing Strategy
Each January at Elysium PA we not only celebrate the excitement of the New Year and what lies ahead, but we also celebrate our birthday, as we were founded on January 6th. And 4 days later, celebrate my birthday as well. As we are a couple days from my birthday, I’ve started to receive the Happy Birthday Elyse emails from ecommerce platforms, restaurants I frequent, and countless others. There are some who relish their birthdays and enjoy all of the [...]