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5 Brands Who Nail Tangible Marketing
Two buzzwords in the marketing world today are DIGITAL and CONTENT. And while I whole-heartedly agree they are essential to a good marketing strategy, there’s still power and importance in tangible marketing.
Much to my husband’s dismay, I tend to keep creative direct mail pieces that stand out. I also keep catalogues, promo items, or anything else that’s branded and does a good job of relaying an important company message.
For the past couple of months, I kept 5 tangible marketing materials from companies that really understood the power of their brand being held in consumers' hands.
Junior Designer
We are looking for a junior designer to join our design team and help us in producing high-quality design projects of all platforms. You will be required to deliver on special tasks for the completion of projects and create unique ideas to improve projects that meet turnover deadlines. Your contribution will add value to the team and the overall end product, directly impacting our customer satisfaction and profits. What to expect from the role Hands-on experience with helping in delivering [...]
How Do You Know When It’s Time to Update Your Website?
As you may have seen, Elysium Marketing company PA just updated our website. It was long overdue, as we are turning 5 soon, and our website had not changed much since inception. The ironic part about it is that we create websites, yet ours stayed the same for such a long period of time. The daily to do’s took over, and we just never got around to it. Now that it’s launched, we are LOVING it and the results [...]
A Love Letter to Basecamp
Dear Basecamp, I’m writing this letter to you to say, thank you! Honestly, I could thank you one hundred million times and it still wouldn’t begin to justify all that you’ve done for me and my team. To try to begin to thank you properly, I’m going to outline all of the reasons why you’ve become a dark horse in the running for the best part of my job. Reason 1: You Start My Day Off On the Right [...]
4 Examples Of Extending Your Brand Through Printed Design
“Don’t forget, if there’s printing involved, you might as well make the ink say something interesting.” – Charles Hopper As a marketer, I’m always inspecting how companies use their brands and why they chose the colors, fonts, tones, etc. in the ways in which they do. There are lots of ways to get your brand message across to consumers, and using tangible marketing is an important one. Below are 4 examples of brands who monopolize on the opportunity to increase [...]
Marketing Events in Philadelphia
Marketing is one of the most essential business processes. It brings in customers, creates brand awareness and visibility, and helps businesses to reach consumers using a wide variety of creative strategies. But marketing is not static. Over the years, this important business tactic has evolved with the changing demands of the consumer as well as changing technology, and as such, marketers and business executives need to be aware of these changes and stay ahead of their competitors. There are [...]