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The Benefits of Outsourcing Your Marketing
Hiring the perfect person to join your team can be a daunting task – especially when it comes to hiring a marketer. When a company decides to outsource their marketing to an agency, they unlock multiple minds, multiple skillsets and a whole lot more possibilities. Keep reading to find out the many ways your company can benefit from hiring a marketing agency to handle all of your business’s marketing needs! Infuse New Ideas This is often the number one reason [...]
The Power & Benefits of a CRM
So what is a CRM? That acronym gets thrown around a lot in marketing, but most people don’t know what a Customer Relationship Manager is or does. There are a ton of CRMs out there so choosing the one that is right for you and your business can seem like an impossible task. But once you successfully select the CRM that is right for your business, the benefits are tremendous. At Elysium Marketing Group, we have experiences in industry [...]
How Important Are Testimonials in Marketing?
Elysium Marketing Group Philadelphia has had the pleasure of working across multiple genres since its inception in 2015. And while we have had to pivot often to make sure our strategies are the correct ones for each category, one strategy that is universally beneficial is testimonials. They are truly that important. The main reasons why testimonials work: The Stats. According to Big Commerce, “92% of consumers read online reviews and testimonials when considering a purchase. 88% of consumers trust [...]
4 Effective Ways to Use Email Marketing in Your Marketing Strategy
Given the current climate we’re living in, every company wants to communicate with its consumers both efficiently and as cost-effective as possible. Enter – email marketing. Although some individuals think of email marketing as a way of the past, it is still one of the quickest, easiest, and most effective ways to increase brand awareness and drive revenue. Let’s take a look at four different types of emails and why they work. 1 - Push a Product People don’t [...]
What is Content Marketing?
When people hear the phrase “content marketing” they often immediately feel overwhelmed. People automatically associate the term with long-winded blogs that will take them hours to put together. More often than not, that is entirely not the case! At Elysium, we take a client by client content marketing approach. Not every piece of content should be a long-form blog, and as we stress to our clients time and time again there are many different approaches we can utilize to [...]
5 Marketing Mistakes Business Owners Make
Business owners have a ton on their daily to-do list. From operations, personnel issues, and financial obligations – each one can often feel like a full-time job in itself. To save business owners time and money, we compiled a list of some of the most frequent marketing mistakes that we have seen clients and business owners make, and ways in which they can ensure they are not falling prey to these traps. 1. Not owning their website – We [...]