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How Important Are Testimonials in Marketing?
Elysium Marketing Group Philadelphia has had the pleasure of working across multiple genres since its inception in 2015. And while we have had to pivot often to make sure our strategies are the correct ones for each category, one strategy that is universally beneficial is testimonials. They are truly that important. The main reasons why testimonials work: The Stats. According to Big Commerce, “92% of consumers read online reviews and testimonials when considering a purchase. 88% of consumers trust [...]
4 Effective Ways to Use Email Marketing in Your Marketing Strategy
Given the current climate we’re living in, every company wants to communicate with its consumers both efficiently and as cost-effective as possible. Enter – email marketing. Although some individuals think of email marketing as a way of the past, it is still one of the quickest, easiest, and most effective ways to increase brand awareness and drive revenue. Let’s take a look at four different types of emails and why they work. 1 - Push a Product People don’t [...]
What is Content Marketing?
When people hear the phrase “content marketing” they often immediately feel overwhelmed. People automatically associate the term with long-winded blogs that will take them hours to put together. More often than not, that is entirely not the case! At Elysium, we take a client by client content marketing approach. Not every piece of content should be a long-form blog, and as we stress to our clients time and time again there are many different approaches we can utilize to [...]
5 Marketing Mistakes Business Owners Make
Business owners have a ton on their daily to-do list. From operations, personnel issues, and financial obligations – each one can often feel like a full-time job in itself. To save business owners time and money, we compiled a list of some of the most frequent marketing mistakes that we have seen clients and business owners make, and ways in which they can ensure they are not falling prey to these traps. 1. Not owning their website – We [...]
3 Easy Ways to Add Video Marketing to Your Plan
The amount of time consumers are currently spending watching video on their phones, tablets, laptops, and desktops is astounding. According to eMarketer.com, adults 18+ spend an average of almost 2 hours a day watching digital videos. That’s more time than even consuming social media. Consumers are so accustomed to videos nowadays that it’s almost expected for brands to incorporate video into their content marketing strategy. One of the best ways to tell your company’s story with emotion and convey its [...]
Philly’s Secret Weapons: 7 Small Businesses That Can Help You Grow
What a time we’re living in. What a time to be a small business. While most of us are happy to “shelter in place” for the greater good, entrepreneurs have a VERY hard time slowing down and working less. I caught myself looking at pictures of Elysium’s 5 year anniversary party from the beginning of this year. It feels like years ago, not months ago. So much has changed. So many smart, supportive people attended that celebration, and now so [...]