BLOG
Flushing DIY Marketing Down the Drain
In the ten years I’ve been running my agency, I’ve encountered countless memorable moments and even more unforgettable conversations. One recent exchange with a potential client, a plumber, really drove home the importance of letting experts handle what they do best—especially when it comes to marketing. During the call, my team and I asked the usual questions: What’s working in your marketing so far? Who’s your target audience? Then we dug into the tougher, more data-driven aspects: What’s your cost [...]
The Not-So-Secret Formula to Franchise Development Marketing
We meet with franchise brands on a weekly basis, all eager to discover the secret formula for effective franchise development lead generation. While there are many factors to consider, the secret lies in knowing what it will cost to acquire a new franchisee. From there, you can break down the budget needed to hit your ‘new store opening’ goal and determine how many leads it will take to get you there. While brand awareness and social proof play significant roles [...]
The Difference Between Social Media Marketing & Social Media Management
By using social platforms with intention, businesses can expand their reach to target audiences to build brand awareness and generate sales. More people are using social media than ever when making purchasing decisions. In fact, there are more than 3.78 billion people using social media around the world, and 54% of social media users use platforms to research products via reviews and recommendations. Leading businesses and marketing agencies have ample opportunities to reach audiences by utilizing best social media marketing [...]
Harnessing the Power of Digital Marketing for Franchise Growth
Franchisors are always seeking new ways to expand their reach, engage customers and potential franchisees, and ultimately, boost revenue. With the digital era in full swing, having a strong online presence is crucial. Let's explore how savvy franchisors use digital marketing to take their brands to new heights. Understanding the Digital Landscape Digital marketing encompasses various strategies and channels, each offering distinct opportunities to effectively engage with your target audience. From sponsored content, social media and email marketing to search [...]
6 Highlights from YoungConference
After attending Springboard last year, I couldn't escape the buzz about YoungConference being a must-attend event. The chance to connect with future franchising leaders and powerhouse mentors in Chicago definitely piqued my interest, and I jumped at the opportunity to attend! I was so excited to pack my bags and head to Chicago, looking forward to learning, connecting, and growing. And, this conference totally lives up to the hype! Here are my six favorite parts of YoungConference 2024! 1) 2024 [...]
The Indispensable Role of Professional Designers in Marketing
It’s always a surprise to hear that a brand relies exclusively on Canva for all its design needs. While Canva is undeniably powerful for creating quick visuals, at Elysium Marketing Group, we often find ourselves explaining why this approach might fall short for brands looking to truly stand out. Our team of award-winning designers has witnessed firsthand how an exclusive dependence on tools like Canva can limit a brand’s potential distinctive and unique identity. Canva has made design more [...]